1.
HCI is an example of Peircean semiotics at work
2.
One computer—many interpretations
3.
One sign—three functions
4.
Representation
4.1.
A caveat!
4.2.
What is represented?
4.3.
Types of signs
4.3.1.
Sin-sign, exemplified through Signature
4.3.2.
Quali-sign
4.3.3.
Legi-sign
5.
How do we represent? Indexically, iconically, symbolically.
5.1.
Indexical:
5.2.
Iconic:
5.3.
Symbolic:
6.
Interpretant process or, the closure of the sign.
6.1.
Interpreting the interpretant
6.1.1.
Rhema:
6.1.2.
Dicent:
6.1.3.
Argument:
7.
Semiotic adequacy
8.
Aspects of Communication
8.1.
communication aspects become critical to HCI
8.2.
Semantics vs. pragmatics
8.2.1.
semantics plays an important role.
8.2.2.
However, semiotics becomes relevant only if the perspective is pragmatic:
9.
Examples